Jameson has announced plans to open its first Early House in Dublin next week.
The launch of the new venue is part of a wider global campaign by the whiskey giant to promote responsible drinking and encourage consumers to make smarter boozing choices for a better night out. The Early House, which is situated in a secret location in the heart of the city, will serve a range of no and low alcohol cocktails to punters.
The company say the concept is a modern day interpretation of what an early house should look like in today’s world - ‘Get in early. Get home early’. An as yet unnamed international superstar will launch the venue on Tuesday.
Read more: Full list of boozers sold for combined €51.5 million last year
Jessica Norris, Marketing Director for Irish Distillers said: “We hope the Jameson Early House demonstrates to consumers the importance of enjoying a night out with friends in a responsible way while allowing them to have maximum fun at the same time.”
She added: “ We are flipping the traditional early house narrative on its head by offering consumers the opportunity of a great night out ‘early doors’. We will open early in the evening and close early without losing any of the buzz and excitement of a great night. We will also be serving up some delicious low and no drinks options for guests to enjoy.”
Those wishing for a chance to secure a ticket for the exclusive launch gig can do so by visiting the Jameson website.
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