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Marie Claire
Marie Claire
Lifestyle
Brooke Knappenberger

Dry Shampoo Puffs Are Here to Replace Your Go-To Spray Formulas

Redhead model getting her hair touched up backstage at Roberto Cavalli spring 2025 show .

Unfortunately, I was gifted with thin, flat hair that grows oily within hours of washing, which means the best dry shampoos and I are best buddies. I've tried my fair share of formulas from luxury hair brands and the drugstore alongside plenty of natural dry shampoos. So, as an expert on the subject, I couldn't help but notice that dry shampoos are starting to look different— the latest, and most innovative, formulas are dry shampoo puffs.

For the uninitiated, these dry shampoo puffs are essentially powdered, non-aerosol formulas that dispense into a puff, which you can easily apply directly to your roots to soak up excess oil and add volume. By using the puff (or, in similar cases, the brush), you can see exactly where the powder is going—gone are the days of aimless spraying and wasting product.

You can also use the puff to blend the powder seamlessly into your hair, meaning you don't have to waste time massaging the product in. Not only that, but with their compact size, they make for the perfect travel companion in your purse and carry-on. Lastly, I can't forget to mention that these dry shampoos are benzene-free (a known carcinogen), talc-free, and tend to last a lot longer than your average aerosol bottle.

In the last few months, three of my favorite haircare brands—Ceremonia, Briogeo, and Crown Affair—have released or revamped their version of a dry shampoo puff. You know the saying, "Two's a coincidence, and three's a trend?" I'm willing to bet more brands will soon get on board. If you're curious about what makes these little hair helpers so unique, keep scrolling to shop some of the best dry shampoo puffs on the market—I know I'll be trying out a few myself.

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