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Reuters
Reuters
Business
Jose Luis Osorio

Drink like a Mexican kingpin: 'El Chapo' beer launched by daughter

A woman poses for a photo showing bottles of "El Chapo" beer, crafted by a company of Alejandrina Guzman, daughter of Mexican kingpin Joaquin "El Chapo" Guzman, at the Expo Guadalajara, in Guadalajara, Mexico January 17, 2020. REUTERS/Fernando Carranza

Have a cold one, have an "El Chapo" beer. That's the message of Alejandrina Guzman, whose company has developed a craft beer dedicated to her infamous, incarcerated kingpin father Joaquin "El Chapo" Guzman.

The beer is part of the "El Chapo 701" brand, which has already launched a clothing line, and gets its name from when Forbes named him the 701st richest person in the world in 2009. Forbes estimated his net worth at $1 billion at the time.

A woman poses for a photo showing bottles of "El Chapo" beer, crafted by a company of Alejandrina Guzman, daughter of Mexican kingpin Joaquin "El Chapo" Guzman, at the Expo Guadalajara, in Guadalajara, Mexico January 17, 2020. REUTERS/Fernando Carranza

"This is an artisanal beer, with 4% alcohol. This prototype is a lager, and it's made up of malt, rice and honey so it's good," said Adriana Ituarte, a salesperson for the brand. "And the idea is for it to be sold at bars that stock craft beer."

A 355 ml bottle is due to be priced at 70.10 pesos ($3.73).

"El Chapo", who shipped narcotics around the world and escaped two maximum security prisons before his final capture, was extradited to the United States in 2017 and found guilty in a U.S. court last year on a host of drug trafficking charges.

A woman poses for a photo showing a bottle of "El Chapo" beer, crafted by a company of Alejandrina Guzman, daughter of Mexican kingpin Joaquin "El Chapo" Guzman, at the Expo Guadalajara, in Guadalajara, Mexico January 17, 2020. REUTERS/Fernando Carranza

He was sentenced to life in prison.

A woman poses for a photo showing a bottle of "El Chapo" beer, crafted by a company of Alejandrina Guzman, daughter of Mexican kingpin Joaquin "El Chapo" Guzman, at the Expo Guadalajara, in Guadalajara, Mexico January 17, 2020. REUTERS/Fernando Carranza

(Reporting by Jose Luis Osorio in Guadalajara; Writing by Stefanie Eschenbacher; Editing by Dave Graham and Christian Schmollinger)

Customers look at bottles of "El Chapo" beer, crafted by a company of Alejandrina Guzman, daughter of Mexican kingpin Joaquin "El Chapo" Guzman, at the Expo Guadalajara, in Guadalajara, Mexico January 17, 2020. REUTERS/Fernando Carranza
FILE PHOTO - A paper bag with the image of Mexican drug lord Joaquin "El Chapo" Guzman is seen at a stand of the clothing brand "El Chapo 701", owned by his daughter Alejandrina Gisselle Guzman, at the Intermoda fair in Guadalajara, Mexico July 16, 2019. REUTERS/Fernando Carranza
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