Dragons' Den viewers were lost for words after two business owners tried pitching an erotic vegan handbag brand.
Rebecca Joy and Natalie Dianna walked into the den to share their product, which includes a cheeky secret message written inside.
The latest episode of the show had the two entrepreneurs ask for £50,000 in investments for a 10% share of their brand Freeda Rome.
Freeda Rome bags are made out of cactus leather and there is even a 'passage' that makes their bags different from your usual run-of-the-mill handbag.
It was even introduced as the perfect product for 'bad girls who do good things'.
The product was handed up to the five dragons so they could have a look at the vegan bags themselves.
Peter Jones was curious about the naughty side of the bag and read out the extract sewn onto the product.
He said: "I can’t help but open up and inside you’ve got a message and it says, ‘She looked up beckoning him to take her.
"'Still holding onto his neck she gripped him tighter. He came face-to-face with her and paused for the last time.' And it goes on."
The other four dragons laughed as he read the paragraph.
When asked what gave them the idea to add an erotic extract into the bag, they said they wanted to add their 'personality' into whatever product they created.
"We’d love to tell you it was more thought out but Nat just said, ‘We’re going to put an erotic story in the bag and I'm gonna write it’," Rebecca explained.
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Viewers watching the episode chuckled over the naughty bag and took to Twitter to share their thoughts.
One user loved the product and said: "Bad girls who do good things ... erotic, vegan handbags. I think I'm sold #dragonsden."
Another commented: "Erotic vegan handbags was not what I was expecting."
One viewer was already thinking about purchasing gifts and said: "Love that @StevenBartlettSC invested in the vegan bags with erotic stories. I know exactly who I would buy one for! #DragonsDen."
Some were not as impressed and said: "If someone tried to sell me a handbag for £500 that had a paragraph of erotic fiction in I would be both mortified and unable to respond from hysterical, uncontrollable laughter. What a bizarre and pointless concept?!"
"Wait. What? Vegan handbags with erotic novels? Bizarre! I have bought many bags that are vegan friendly as they're made of faux fur or plastic! I just don't understand the point of it. Oh well, good luck ladies!" another added.
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