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Nottingham Post
Nottingham Post
National
Joel Moore

Dragons' Den: Ex-Nottingham student gets double investment for coffee brand

A former Nottingham student clinched a double investment on Dragons' Den for his company which provides stress-relieving coffee.

Zain Peer, who studied at the University of Nottingham, appeared on the BBC One show on Thursday (February 10) alongside co-founder Shez Shaikh.

After three dragons pulled out in quick succession, the duo appeared to be on the brink of failure.

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But last-minute sweet-talking convinced Deborah Meaden and Sara Davies to both part with their cash.

The coffee company, London Nootropics, sells three blends of premium adaptogen coffee, which is priced at £1.25 per serving.

An adaptogen is a herbal medicine which works to help the body fight off both emotional and physical stress

Zain and Shez, who said the product contained CBD, an ingredient found in cannabis, were seeking an investment of £50,000 for a 10 per cent share of the business.

They said the product would "help people find a balance of flow".

After all the dragons sampled the coffees, Peter Jones quickly became the first investor to pull out after realising the entrepreneurs were sitting on three-week-old stock.

"I think you've been drinking too much of your product," he quipped.

He was shortly followed by Touker Suleyman, who said it would take too long to grow the business.

Steven Bartlett then produced a ruthless take down of the company's branding, saying it was "forgettable" and that similar businesses were "way better" before challenging Peter to recall the company name - which he failed.

"It's probably too much work for me," said Steven, before stating he was out.

Deborah then seemed to be on the verge of joining her fellow dragons, before an interjection by Shez, who bigged up the potential of the product in the business to business and hospitality industries.

He also name-dropped a potentially interested client - the airline, Emirates.

Sara then chimed in: "I know naff all about coffee and I know naff all about adaptogens but I know there's two cracking entrepreneurs here.

"So I'd be willing to take a punt on these two."

Deborah nodded in agreement before adding: "If anyone can make this work, you guys can."

She and Sara then both bid £25,000 each for a combined stake of 30 per cent.

After a brief negotiation, Zain and Shez settled on selling 25 per cent of the business to the pair for the full asking price.

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