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Benzinga

Shivani Kumaresan

DraftKings Extends Partnership With UFC To Include Gamified NFT

UFC DraftKings DKNG DraftKings Inc Nasdaq Canada United States

DraftKings Inc (NASDAQ:DKNG) and the mixed martial arts organization UFC plan to launch a new iteration of DraftKings' 'Reignmakers' gamified digital collectibles franchise focused on UFC.
Reignmakers UFC will allow fans to build collections of their favorite UFC fighters and utilize them in games to compete for prizes.
The parties expect the first season of Reignmakers UFC NFT-based games to go live in late 2022.
Fans can begin collecting the initial NFTs of fighters ahead of the game launch through auctions and drops in DraftKings' Heatwave Series.
Under the agreement with UFC, DraftKings Marketplace will have access to fighter IP from over 500 different athletes on the active UFC roster.
DraftKings is already UFC's first official sportsbook and daily fantasy partner in the U.S. and Canada.
Price Action: DKNG shares are trading lower by 3.29% at $13.36 on the last check Friday.

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