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Benzinga
Benzinga
Technology
Shivani Kumaresan

DraftKings Extends Partnership With UFC To Include Gamified NFT

UFC DraftKings DKNG DraftKings Inc Nasdaq Canada United States
  • DraftKings Inc (NASDAQ:DKNG) and the mixed martial arts organization UFC plan to launch a new iteration of DraftKings' 'Reignmakers' gamified digital collectibles franchise focused on UFC.
  • Reignmakers UFC will allow fans to build collections of their favorite UFC fighters and utilize them in games to compete for prizes. 
  • The parties expect the first season of Reignmakers UFC NFT-based games to go live in late 2022.
  • Fans can begin collecting the initial NFTs of fighters ahead of the game launch through auctions and drops in DraftKings' Heatwave Series.
  • Under the agreement with UFC, DraftKings Marketplace will have access to fighter IP from over 500 different athletes on the active UFC roster.
  • DraftKings is already UFC's first official sportsbook and daily fantasy partner in the U.S. and Canada.
  • Price Action: DKNG shares are trading lower by 3.29% at $13.36 on the last check Friday.
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