The Post Office is to launch its first Christmas TV ad in five years with a star-studded campaign that includes Peep Show’s Robert Webb, Downton Abbey actor Jim Carter, and singer Pixie Lott.
The campaign, which breaks in X Factor on Sunday, features Webb as a bubbly “minister of Christmas”.
He tours a Post Office pointing out key festive changes to its standard operations, such as longer opening hours and bigger parcel sizes, while bumping into stars including Lott, Carter, who plays butler Carson on Downton Abbey, Amanda Holden and chef Gino D’Acampo.
“Christmas is our busiest time of year with millions of people visiting our branches,” said Pete Markey, chief marketing officer at the Post Office.
The campaign will air in shows including I’m A Celebrity and Emmerdale, as well as in social media and outdoor ads.
The ad campaign was made by agency FCB Inferno with media planning and buying by Mindshare.
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