Former President Donald Trump has recently announced the launch of a new line of watches, adding to his growing list of branded merchandise. The watches, priced at $499, include a high-end series called Tourbillon, which comes with a hefty price tag of $100,000. Limited to just 147 pieces, these watches are positioned as luxury items for Trump supporters and enthusiasts.
While Trump is promoting the watches on his social media platform, Truth Social, it is important to note that the watches are not designed or sold by Trump or his company. Instead, a company named 'TheBestWatchesOnEarth LLC' has licensed the Trump name for this exclusive line of timepieces.
This move is part of Trump's broader strategy to monetize his brand since entering the political arena. In addition to watches, he has ventured into other merchandise such as digital NFT trading cards, golden sneakers, books, and Trump-themed Bibles. The latest addition to his collection is 'Trump Coins,' a silver medallion featuring his face and signature.
Furthermore, Trump has also entered the cryptocurrency space with a new venture led by his sons and a close friend. This expansion of his brand comes at a crucial time as he faces a tough competition against Vice President Kamala Harris.
With Trump's ability to leverage his name and image for various products, it is evident that he is capitalizing on his popularity and loyal fan base to generate significant revenue through these licensing deals.
