Get your taste buds ready, Domino's Pizza is coming in hot.
When you're in the pizza business, you want to make sure customers get their food as fast as humanly possible.
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Domino's (DPZ) -) operates more than 14,000 pizza restaurants in more than 85 countries, and delivers more than 1.5 million pizzas each day.
Deliveries represent roughly 50% of orders at Dominos and about 60% of sales.
During last month's third-quarter earnings call, Chief Financial Office Sandeep Reddy said "the delivery business continued to be challenged," in the quarter.
"We expect delivery orders to have an improvement in trend in Q4, as our updated loyalty program and our Emergency Pizza Promotion have now rolled out," Reddy said, according to a transcript of the call.
But deliveries also come with an environmental angle as the internal combustion engine spreads a lot a bad stuff in the air.
Safest ride for 'precious pizza cargo'
Last year, the company starting rolling out a fleet of 800 of General Motors' (GM) -) Chevy Bolts in the U.S. and earlier this year Domino's boosted that number to 1,100 electric vehicles, due to franchise demand.
And back in 2019, the company announced its stores would have the option to use custom e-bikes for pizza delivery through a partnership with Rad Power Bikes.
Now the Australia-based Domino's Pizza Enterprises Ltd. (DPZUF) -), Domino's largest franchisee, announced that it's "boldly going where no pizza company has gone before."
And just how are they doing that, you ask?
The company unveiled a new e-bike which they say is "destined to change the food delivery universe forever."
The dxb, as the bike is known, features a fan-forced pizza oven that has been “expertly engineered to provide the hottest, smoothest and safest ride for precious pizza cargo.”
The bike also has a "shock absorber system to rival a fighter jet" and a “space-age suspension that cuts g-forces by an incredible 67%," which sounds like something out of "Top Gun."
Domino’s Group Chief Environmental, Social and Governance (ESG) Officer Marika Stegmeijer said that by investing in electric delivery modes, Domino's aims to reduce its carbon footprint and "lead the charge towards a greener and cleaner future."
Bike is a concept, company says
“Our new e-bike concept is a testament to our dedication to delivering not only great-tasting pizzas, but also making a positive difference for our people, customers, food, communities and, of course, our environment,” she said.
However, you probably shouldn't be looking out your window for a dxb anytime soon, as Domino's says that "for now, the dxb is a concept to show what’s possible for plans for wider adoption in the future."
This e-bike is only being rolled out in the Domino’s Pizza Enterprises markets, the territory covered by the Australia-based franchisee, according to Electrek, which includes Australia, New Zealand, Japan, and Taiwan.
But, hey, there's other ways of getting around.
The Tritan, an experimental Domino’s delivery vehicle from the 1980’s, is headed to auction.
The car, which is only one of 10 in existence, was commissioned by Domino’s founder Tim Monaghan in 1985 in an attempt to create an “economical delivery vehicle.”
The Tritan comes with a 440-cc rotary engine and gets about 80 miles to the gallon. Mecum Auctions is handling the sale, so get ready to go back to the future.
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