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Benzinga

Technology

Anusuya Lahiri

Disney's ESPN Signs NFT Deal With Autograph

ESPN DIS NFT (Organization) Tom Brady Autograph Gotham Chopra NFL Religion of Sports Walt Disney Co

The Walt Disney Co (NYSE:DIS) subsidiary ESPN and Autograph, the Web3 brand co-founded by Tom Brady, forged a multi-year deal for ESPN's first NFT.
The collaboration kicks off with an NFT collection based on Man in the Arena: Tom Brady, the 10-part ESPN+ documentary series produced by Religion of Sports, a media company co-founded by Brady.
The collection consists of three ESPN zine covers depicting Brady's career, wins, and achievements.
Brady will also be signing fifty NFTs from the collection.
A second collection themed "Back in the Arena" will drop in conjunction with the debut of the series' tenth episode on ESPN+.
Gotham Chopra directed The Man in the Arena series features Brady and other celebrities deconstructing his legendary NFL career milestones.
Price Action: DIS shares traded lower by 3.11% at $131.41 on the last check Wednesday.

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