Ayesha Shroff, founder of MFN, said, “We are thrilled to be associated with them and look forward to a great and mutually beneficial collaboration."
The event is also backed by Bollywood actor Tiger Shroff.
“Since its inception in 2019, it has held nine shows across India and the UAE. The shows have garnered much attention among MMA fans in India, with fighters like Jojo Rajkumari from Manipur and Shyamanand from Bihar becoming overnight viral sensations," said Alan Fenandes, CEO of the MMA event.
India’s sports media and sponsorship industry reached about ₹95 billion in FY20 but will be growing at a slower pace to reach ₹150 billion by 2024, according to a report by sports-related employment agency Sporjo and FICCI, the industry grew at a CAGR of 14% till 2020.
According to Marketwatch.com, the global mixed martial arts equipment market size stood at about $1139.8 million in 2021. It is expected to grow at a CAGR of 4.5% by 2028.
