Get all your news in one place.
100’s of premium titles.
One app.
Start reading
Benzinga
Benzinga
Technology
Anusuya Lahiri

Disney Brings Apple Gaming Expert On Board To Shape Its Metaverse Dreams

  • Walt Disney Company (NYSE:DIS) roped in former Apple Inc's (NASDAQ:AAPL) top gaming official Mark Bozon as a senior creative leader for its cross-divisional Next Generation Storytelling initiative, the Variety reports.
  • The initiative encompassed Disney's "metaverse" ambitions.
  • On May 20, Bozon tweeted his departure from Apple after 12 years for "an absolute dream job."
  • Also Read: Read How Facebook's Metaverse Ambitions Are Shaping Up In Mark Zuckerberg's Words
  • Disney's SVP of Next Generation Storytelling & Consumer Experiences, Mike White, appointed Bozon.
  • Bozon served as games creative director for Apple's game-subscription service Apple Arcade.
  • Bozon will lead the creative vision for the group and will be responsible for innovating and incubating "bold ideas" and serving as a clearinghouse for innovative Next Generation Storytelling concepts.
  • Disney had a different take on the metaverse concept, coined by Facebook parent Meta Platforms Inc (NASDAQ:FB).
  • Meta chief Mark Zuckerberg defined the metaverse as an online world for individuals to participate in immersive experiences like attending concerts, purchasing digital goods, and communicating via avatars.
  • Zuckerberg saw the migration from online social media to a virtual world as the key to winning younger audiences.
  • Price Action: DIS shares traded lower by 1.42% at $109.30 in the premarket on the last check Friday.
  • Photo via Wikimedia Commons
Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.