French luxury fashion house Dior is set to showcase its cruise 2025 collection at Drummond Castle in Perthshire, Scotland, near Crieff. The castle, described as a historic architectural treasure, will provide a picturesque backdrop for the event scheduled for June 3.
The choice of Drummond Castle as the venue for the cruise show holds special significance for Dior. The Renaissance-style gardens of the Scottish castle will serve as the canvas for the creative director Maria Grazia Chiuri's latest creations. Dior explained that the location was selected as a poetic invitation where past and future converge, paying homage to the enduring legacy of the House.
This decision to host the show in Scotland is a nod to Christian Dior's autumn-winter 1947 collection, which featured a look named Écosse, inspired by the country. The brand has a history of connections to Scotland, having previously staged a ball at the Gleneagles Hotel for its spring/summer 1955 collection.
The upcoming cruise show in Scotland follows a series of international destinations for Dior, including Mexico City, Seville in Spain, Athens in Greece, and Marrakech in Morocco. Each location has provided a unique backdrop for Dior's creative vision, showcasing the brand's commitment to blending heritage with innovation.
