Dina Asher-Smith equalled her British record but fell agonisingly short of a medal in the 100 metres at the World Athletics Championships.
Britain’s fastest woman matched the 10.83secs time she clocked to win silver in this race last time round - but this time had to settle for fourth place.
“It sucks. Ah so close,” said Asher-Smith. “It was a crazy final. You had to run 10.96 to get into it. But 10.8 low doesn’t get you a medal. It’s amazing, but I’m annoyed.”
Once again Shelly-Ann Fraser-Pryce took the gold, at 35 breaking Justin Gatlin's record as the oldest world champion in an individual track event.
She became the first athlete to win five successive world titles in an individual running event, clocking 10.67 seconds - incredibly, the fastest of her seven global title wins dating back to 2008.
The jet-heeled mum led a Jamaican 1-2-3 ahead of Shericka Jackson (10.73) and Elaine Thompson-Herah (10.81).
Asher-Smith had been in the podium places until 30 metres from the line but lost out by 0.02secs.
She described her performance from lane eight as “phenomenal” but was “gutted” to leave empty-handed and wiped away tears before giving a broadcast interview.
"It’s been an interesting season for me so far," added Asher-Smith, who lost her grandmother a few weeks ago. "I’ve been in physical shape for a bit but I’ve had some life things that I’ll probably talk about more after the 200.
"I needed to make sure my mind was actually in the race rather than with my family or here."
The search for Britain’s first medal now switches to the men’s 1500m where Jake Wightman and Josh Kerr qualified impressively for the final.
Olympic bronze medallist Kerr won his semi-final wearing a £250 pair of Oakley golden shades.
“I've gone two for two in them,” he said. “You can't change it now, can you?
“You're going to watch me play hopefully the best game of chess I’ve done in my life. And hopefully I can come away with something better than I've ever done.”