Digital transformation consultancy Kin + Carta has acquired the data provider Forecast Data Services.
The deal doubles the size of its European data practice to more than 100 people and also helps to accelerate its data and artificial intelligence (AI) strategy; meeting rising demand for predictive data solutions.
Edinburgh-based Forecast, which also has a delivery hub in Poland, has core capabilities in data infrastructure, advanced analytics and commercial insights.
The Forecast teams and brand in Europe will be integrated into Kin + Carta, with founder and director Neil Macdonald continuing to drive growth in data and AI services, reporting directly to David Tuck, group European chief executive at Kin + Carta.
The acquisition also brings additional clients, including several large financial services firms and one of the world’s largest media companies, as well as boosting Kin + Carta’s existing data certifications with technology partners Google and Microsoft.
The transaction follows previous similar acquisitions of Cascade Data Labs (2020) and Octain AI (2021) and comes on the back of Kin + Carta recently opening a new office in the Scottish capital.
Tuck commented: “Omnichannel experiences powered by data drive huge business impact, and the addition of Forecast bolsters Kin + Carta’s existing capability in building dynamic pricing, analytics and data recommendation engines, all of which support long-term customer value and retention.”
Macdonald said: “Combining our strengths with Kin + Carta's specialisms, scale and geographic reach will help propel us forward towards that goal and to the collective goal of building a world that works better for everyone.”
Kelly Manthey, global chief executive at Kin + Carta, added: “This acquisition strengthens our data and artificial intelligence capabilities globally helping to satisfy our order backlog and establishing a data hub for Europe that matches our strong capabilities in America.”
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