Marketing solutions provider has acquired Newquay-based firm as it plans to expand services.
Destination PR has acquired Flamingo Marketing as it expands its services in the leisure and tourism sector. With offices in Exeter, Cheltenham and London, Destination hopes to provide additional services for both existing and new clients across the UK.
Destination PR chief executive Matt Baker said: "We're delighted to have welcomed Flamingo into the Destination family and are excited to be expanding our brand with the addition of some highly experienced and hugely creative new personnel.
"By combining our existing in-house expertise with that of Flamingo’s I believe we’ve created an unbeatable combination of complementary skillsets that will deliver a fully integrated marketing strategy for our clients; old and new."
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As part of the acquisition, Destination has opened a new PR office in Newquay, where Flamingo Marketing was based.
Flamingo Marketing’s founder Nikki Smith commented: "After 14 years of building Flamingo Marketing into a leading PR and marketing specialist for visitor attractions, this is an exciting growth opportunity to build on our extensive industry experience and take it to the next level. We have a proven track record of delivering amazing coverage and always exceeding clients’ expectations.
"By joining together with the fantastic team at Destination we can now provide a truly comprehensive, first-class service which utilises all platforms to deliver measurable, integrated and eye-catching results."
The acquisition is part of Destination’s growth strategy to become the UK’s "leading fully integrated marketing services provider for retail, leisure and tourism".
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