The Denver Broncos are looking out for future generations of football players. The AFC West team announced on Tuesday it is donating helmets to Riddell helmets to different programs on the prep level over four years.
The single largest philanthropic investment in Broncos history, *ALL IN. ALL COVERED.* will supply all 277 high schools statewide—from 6-man to 5A classifications—with the highly-rated Riddell helmet. Schools will receive 25 percent of the donated helmets each year of the program (2025-28) based on the average roster size of their team’s classification.
“The Denver Broncos Foundation is proud to launch ALL IN. ALL COVERED., a game-changing program designed to have a lasting impact on Colorado youth for years to come,” Broncos Owner and Foundation Board Chair Carrie Walton Penner said. “Aligned with our Foundation values of equity and innovation, this first-of-its-kind initiative will positively influence how schools and governing bodies prioritize student-athlete health and safety. ALL IN. ALL COVERED. demonstrates our deep commitment to community-wide collaboration and would not be possible without Riddell, CHSAA and our organization working together to bring this to life.”
Colorado high schools are ALL IN, and the Broncos have them ALL COVERED.
Led by Owner & Foundation Chair Carrie Walton Penner and Owner & CEO Greg Penner, we’re excited to launch an initiative distributing 15,000+ new Riddell Axiom helmets free to every HS program in Colorado. pic.twitter.com/FArAnWe8YV
— Denver Broncos (@Broncos) January 28, 2025
The single largest philanthropic investment in Broncos history. 👏
How ALL IN. ALL COVERED. is changing the game for HS football: pic.twitter.com/FI72C3U5Ku
— Denver Broncos (@Broncos) January 28, 2025
“The Denver Broncos and the Denver Broncos Foundation are thrilled to continue growing the game of football through ALL IN. ALL COVERED.,” Broncos President and Foundation Board President Damani Leech said. “After helping Colorado sanction girls high school flag football in 2024, we view this legacy initiative as an opportunity to further invest in future generations by creating equitable access to the sport. Through great partners like Riddell and CHSAA, we are ‘all in’ on positively impacting the landscape of youth sports in Colorado.”
