As the final months of the presidential race approach, Democrats have secured a significant advantage over Republicans in terms of ad time reservations. Currently, Democrats have reserved more than twice the amount of ad time compared to Republicans, with about $289.4 million worth of ad time booked from tomorrow through Election Day, while Republicans have about $127.8 million in future reservations.
The main drivers of this advantage for Democrats are Vice President Kamala Harris' campaign and its top allied super PAC. The Harris campaign, buoyed by a surge in enthusiasm and fundraising, has nearly $107.9 million in ad time booked, which is approximately double the amount reserved by Donald Trump's campaign.
Furthermore, the leading pro-Harris super PAC, FF PAC, has about $158.2 million in future ad reservations, significantly more than the two leading pro-Trump super PACs, MAGA Inc. and Preserve America.
Seven key battleground states, including Pennsylvania, Michigan, Georgia, Arizona, Wisconsin, North Carolina, and Nevada, account for the majority of the future ad time reservations. Pennsylvania stands out as the state with the highest total future bookings, drawing $144.1 million in ad time reservations.
Republicans have placed a strong focus on Pennsylvania in their future bookings, with $72.9 million worth of ad time reserved in the state. On the other hand, Democrats have distributed their resources across all battleground states, with a particular emphasis on Pennsylvania, where the Harris campaign and its allies have reserved $71.2 million in future ad time.
