A Democratic super PAC, American Bridge 21st Century, has announced a $25 million advertising campaign in three swing states - Michigan, Pennsylvania, and Wisconsin. The ads will feature voter testimonials highlighting former President Donald Trump's impact on abortion access. This initiative is part of a larger $140 million effort to persuade swing voters in these crucial states to reject Trump's bid for the White House.
The ads will target women voters in rural and exurban areas and aim to leverage emotional stories to sway election outcomes. Since the US Supreme Court overturned Roe v. Wade in 2022, Democrats have increasingly focused on abortion rights as a key issue. American Bridge co-founder Bradley Beychok stated that the group has enlisted hundreds of voters willing to share their personal stories about the potential consequences of another Trump presidency.
Trump's appointments of three conservative justices to the Supreme Court paved the way for the recent Dobbs decision, which overturned federal abortion rights. While Trump has taken credit for this action, he has deferred decisions on abortion limits to the states. The ads juxtapose Trump's statements with those of voters like Anna, an OB-GYN from Wisconsin, and Lori, a nurse from Pennsylvania, who express concerns about the impact of Trump's policies on women's healthcare.
American Bridge officials have identified four target voter groups for their campaign: moderates, swing voters, conservatives disenchanted with hard-right rhetoric, and 'double doubters' who are undecided between Trump and Biden. The group plans to allocate $200 million for anti-Trump efforts in the 2024 election, with a significant portion dedicated to advertising in battleground states.
Additional testimonial-style ads are scheduled for release later this summer in Michigan, Pennsylvania, and Wisconsin as part of the ongoing campaign to influence voter sentiment in these critical swing states.
