Democratic outside groups are launching a new seven-figure ad campaign aimed at persuading low-propensity working-class voters in battleground states, particularly those considering voting for third-party candidates.
The new ad is being released by the Working Families Party National PAC, with support from liberal advocacy group MoveOn and Future Forward PAC, the primary super PAC backing Vice President Kamala Harris.
The target audience for the ad campaign includes late-deciding, working-class voters who are less politically engaged. It also aims to reach voters who are contemplating supporting third-party candidates, a demographic that MoveOn has been actively engaging with since the beginning of the year.
The ad will be broadcast on streaming services and YouTube in all seven battleground states. It emphasizes Harris as a candidate who can deliver lower prices, more affordable healthcare, and ensure that corporations pay their fair share. MoveOn Executive Director Rahna Epting stated, 'In the final stage of the race, we are leveraging every tool available to us to reach battleground voters, including those considering third-party spoiler candidates.'
One of the key strategies of the ad campaign is to draw a contrast between Trump and Harris, particularly focusing on their class backgrounds. The groups argue that this argument is compelling for lower-propensity voters. Future Forward PAC President Chauncey McLean highlighted, 'People know that big corporations are making them work more and pay more so they can profit more. Donald Trump will help them do it. These ads show how Kamala Harris will fight back and stand up for working people.'
