Bosses at BAC Mono have said demand for its supercars has "never been so great" as they expand operations in Saudi Arabia.
Briggs Automotive Company (BAC), based in Speke, has embarked on an ambitious expansion strategy that will see them rapidly scale-up operations in key markets, including the Middle East. It comes as demand for their newest machine, the £218,000 Mono R, continues to soar.
The company say a partnership with a leading luxury automotive dealership group in Saudi Arabia is imminent, with further partnerships expected in Asia and North America in the next three months.
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Ian Briggs, co-founder and design director, added: “We continue to demonstrate that we’re headed in the right direction, both as a company and the products we’re creating. Demand for the Mono range has never been so great, and this is leading BAC to manage a carefully planned global expansion.
"Having a presence in key markets such as the Middle East – and including Saudi Arabia – is a crucial facet to our scale-up. The Middle East’s first-ever Mono R, an exquisite example of personalisation, is testament to the outrageously talented BAC team back home in Liverpool.”
To celebrate their huge strides BAC will showcase the Mono R at this weekend’s Formula 1 Saudi Arabian Grand Prix. The car on show will be the first ever Mono R to be tailored, created and delivered direct to a customer in the country.
The car features a dramatic smoked carbon fibre bodywork, subtle metallic gold highlights and carbon hybrid wheels, which remain the lightest 17-inch wheels in the world.
Speaking at the F1 Paddock Club event in Jeddah, BAC co-founder and director of product development, Neill Briggs, said: "We're thrilled to be part of the Formula 1 scene. The ‘sport of driving’ is one of the core guiding principles that helped us establish BAC in 2009.
"Much like the F1 cars at this very race, the Mono R is a piece of precision engineering focused on forging a three-way connection between driver, machine and the road – or in F1’s case, track – ahead. Truly fulfilling driving pleasure and enjoyment is what the Mono R has been created to do and we are delighted to deliver one such example to a customer in the Middle East.”
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