Global Indian icon Deepika Padukone has launched her self-care brand, 82°E. A pioneering advocate of mental, physical and emotional well-being, her brand will offer premium, high-performance products that make the practice of self-care a simple, effective, and enjoyable part of everyday life.
Pronounced Eighty-Two East, the brand name is inspired by the meridian that runs longitudinally through India and defines the standard time of the country. 82°E reflects Deepika Padukone’s journey and experience as a modern woman who is rooted in India but global in her outlook.
The brand will launch with skincare as its inaugural category this month. 82°E’s skincare products are formulated by in-house experts, and each product combines an Indian ingredient with a scientific compound into a powerful formula. 82°E products have been thoughtfully designed to make skincare a delightful ritual.
82°E takes pride in being India’s first celebrity-owned self-care brand that is backed by global institutional venture capitalists. On the occasion of launching her very own self-care brand, Deepika Padukone, Co-founder, 82°E, says “Wherever I am in the world, practising simple acts of self-care consistently, helps me stay grounded and enables me to feel my most centred. With 82°E, I hope to inspire us all to connect with our truest, most authentic selves through consistent and humble self-care practices. The first step in that direction is our range of skincare products that have been rigorously sourced, carefully crafted, and clinically tested so you can build simple, joyful, and effective everyday rituals to care for the health of your skin.”
The launch of 82°E also marks Padukone’s foray into full-fledged entrepreneurship, expanding her mission to leave behind a distinguished legacy and to inspire people to live authentic lives beyond her professional endeavours as an actor, producer, and mental health advocate.
