Growing retail services provider Dee Set is on track for another successful year after doubling its profits in 2021.
The Stoke-on-Trent-based company expects to make £4.5 million in 2022 after recording profit of £3.6 million last year and £1.8 million in 2020.
The firm is also looking to expand its 4,000-strong workforce over the next 12 months with the creation of 350 new jobs across the UK.
Vacancies will include a variety of roles across field sales – including supervisors – merchandisers and warehouse fulfilment.
At the same time, Dee Set has pledged to invest a further £7 million in data and tech by 2025, adding to the £10 million it has already invested over the last 20 years.
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Greg Phillips, CEO of Dee Set Group, said: "We take pride in being entirely self-funded – Dee Set has never taken on any debt or gone through any funding rounds. Being privately-owned and self-funded is beneficial, as we are not beholden to shareholders or investors. In turn, this means we are a more agile organisation, and much quicker to make decisions that meet the needs of our customers.
"Our approach has always been to aggressively invest profits back into the business, so that our customers are always basing their decisions on the best, most informative data. To date, we have reinvested £10 million of profits into data and technology, with a further £7 million worth of investment planned by 2025."
Established in 2001, Dee Set started life as a logistics firm. By 2015 it had evolved into a field marketing specialist for the retail sector and now focuses on helping brands to improve retail performance both in-store and online.
It also works with big retailers to improve the performance of non-core categories.
The company uses market-leading software to turn data into simple insights for some of the UK’s biggest retailers including Asda, Tesco, Morrisons, John Lewis, Kellogg's and Arla Foods, supporting more than £4 billion in retail sales every year.
Greg added: "We are looking to drive digital transformation in retail field marketing, and so, our ambitions going forward are to commercialise the data stack we have collected and offer these marketing-leading insights globally.
"We also want to continue to grow our physical footprint in the UK organically through customer acquisitions – principally targeting major brands – and through the strategic acquisition of competitors that have failed to invest in the same market-leading technology that Dee Set Group has."
