Dame Deborah James is set to launch a brand new empowering clothing line that will support the Bowelbabe Fund for Cancer Research UK.
The broadcaster turned cancer champion, also known as Bowelbabe, has been inspiring millions across the globe as she raises money for charity.
And now the brave dame has turned fashion designer by teaming up with online clothing range InTheStyle for Cancer Research, reports The Mirror.
On Thursday, Deborah and the online clothing retailer revealed on Instagram they have been working together for "several months" on the new collection which is designed to empower and inspire.
The main collection is set to launch via the InTheStyle App very soon and includes a range of beautiful clothes designed to make everyone feel great. It will also include the dresses that she wore while visiting Prince William.
Sharing a few snaps on social media, the brunette beauty donned a pink tulle skirt with her newly launched charity t-shirt which reads: Rebellious Hope – a favourite saying of Deborah's.
Taking to Instagram to reveal the news and drop one very special product, she penned: "I’m so excited to finally be able to share (at least part) of a project I’ve been working on for several months now.
"Together with the @inthestyle team I’ve been creating and designing a collection of beautiful clothes to hopefully make us all look good and feel great!!!"
The brunette then added that the main collection is not currently ready, but shoppers will be able to view it once it goes live on the InTheStyle app.
Deborah continued: "I cannot tell you guys how this partnership has kept me going through my hospital stays and taken me away from cancer.
"For years, I always talked about ‘Dressing up to make you feel better’ and over recent months all the ups and downs, being in and out of hospital, dressing up in nice clothes and popping on some Lippy has made a difference to my journey."
However, the brave dame has shared a sneak peak at the new collection by launching an exclusive 'Rebellious Hope' T-shirt that has already been sold thousands of times.
"As you all know I’ve always had a quote close to my heart… 'Rebellious Hope' so @inthestyle have kindly agreed with me to release a limited edition exclusive T-shirt in aid of @bowelbabefund which is available to order via the @inthestyle app NOW.
"With 100% of profits (minimum of £7.08 per t-shirt) from the sale of each one will be paid directly to Bowelbabe Fund for Cancer Research UK."
Taking to Instagram, InTheStyle confirmed that they had so far sold 20,000 exclusive tops and had raised at least £140,000 for the Bowelbabe Fund.
Debs then concluded: "I can’t wait (or sadly I will be leaving it up to my family and ITS) to share the rest of the collection, which I’m also excited to say that the plan for that collection is that all profits will be in aid of the Bowelbabe Fund for Cancer Research UK.
"Know that I’ve have had so much fun designing and curating everything and I hope you have just as much wearing it all x."
Deborah's collection with InTheStyle is set to launch on the InTheStyle app very soon. You can download the app on Google Play or the App store.
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