Dame Deborah James’ death prompted thousands of Brits to approach the NHS for bowel cancer information.
The journalist, campaigner and mum-of-two – aka Bowel Babe – died on Tuesday aged 40.
On Wednesday visits to NHS web pages on bowel cancer increased tenfold, shooting up to 23,274.
Amanda Pritchard, Chief Executive of NHS England, said: “People often don’t feel comfortable speaking about their cancer diagnosis and treatment. But Deborah bravely speaking out about her personal journey has prompted thousands more people to check the symptoms.
“There is no doubt about it – this has been lifesaving. So, our message to you is – don’t be prudish about poo, get checked out if you have worrying signs.”
Blood in stools, frequent, looser stools, persistent bloating and tummy pain can all be signs of bowel cancer. Fatigue and unexpected weight loss can be too.
These are all common symptoms and most people with them do not have bowel cancer but experts say it is best to check.
Dame Cally Palmer, National Cancer Director for NHS England, said: “Early detection of bowel cancer saves lives and Deborah has made a difference.”
More than 40,000 Brits are diagnosed with bowel cancer annually. The disease is sometimes linked to diets high in red meat, in particular processed meats, and those low in whole cereals, fruit and vegetables.
Health Secretary Sajid Javid, whose father died of bowel cancer, said Dame Deborah had inspired people to “get informed, get checked and speak up”.
Since Tuesday her fundraising page has raised over £7million for Cancer Research UK.
