The latest ad spot featuring Deadpool and Wolverine aired during The Bachelorette's premiere, targeting the key demographic of adults 18-49, predominantly female viewers. The minute-long spot showcased Ryan Reynolds as Deadpool and Hugh Jackman as Wolverine in a humorous exchange, positioning their upcoming superhero film as a date movie. Reynolds, in character, used Gen-Z phrases to engage viewers and emphasized the film's cheeky humor.
The ad spot was well-received, with Reynolds even sharing his thoughts on the Bachelorette episode that aired alongside the commercial. The film, set to release on July 26, follows Wolverine and Deadpool teaming up to battle a common enemy, building on their on-screen chemistry from previous collaborations.
The press tour for the R-rated superhero film, a first for Marvel's parent company Disney, kicked off in Shanghai, China. Directed by Shawn Levy, the movie is expected to have a strong opening weekend, with projections indicating a domestic box office debut of $160-165 million, making it the biggest R-rated launch to date.
