Any doubt regarding Dead By Daylight’s popularity was thoroughly snuffed-out with its most recent milestone.
On Tuesday, Behaviour Interactive announced that Dead By Daylight has surpassed 50 million players. A staggering achievement for any game, let alone one about dressing up as Michael Myers, Ghostface, or Freddy Krueger to terrorize people trying to fix randomly broken generators. Scary stuff sells, even as a spooky garnish on hyper-competitive multiplayer romps. Though Dead By Daylight’s consistent content updates, like the recent Ringu Chapter, undoubtedly help with staying power.
“Thank you to all of our players,” Behaviour Interactive said on Twitter. “We hope to see you in the fog!”
Thank you to all our players, we hope to see you in the fog! pic.twitter.com/akGICNf1VB
— Dead by Daylight (@DeadByBHVR) March 29, 2022
Despite Dead By Daylight’s success, Behaviour Interactive is no stranger to controversy. Last fall, an NFT collaboration upset many fans, making the studio clarify its position on the controversial blockchain technology. In fairness, Behaviour Interactive takes plenty of community feedback to heart, as was the case with the recent Leatherface cosmetics debacle.
Surprisingly, Dead By Daylight still doesn’t have many competitors within the asymmetrical multiplayer horror genre. Stuff like Friday the 13th: The Game came and went rather quickly, though there are interesting projects like Ghostbusters: Spirits Unleashed and The Texas Chainsaw Massacre looming on the horizon.
Written by Kyle Campbell on behalf of GLHF.
