De’Aaron Fox has become the first NBA player to sign with Curry Brand. Steph Curry launched his signature line with Under Armour in 2020, slowly building its popularity. The Golden State Warriors star now has his first NBA signee and looks to utilize Fox’s addition as a platform to recruit more talent.
After Fox’s addition to the Curry brand was made public, the veteran guard took to social media to welcome him into the family. Curry also noted how he hopes his brand can bring positive change before ending with an emphatic “let’s get it” message.
“SPLASH!!!! The mission continues.…from 2020 when we launched, to this right here!” Curry wrote. “Another step towards Changing the Game for Good! Welcome to the Curry Brand fam @swipathefox. Let’s get it!”
Fox will likely wear Curry brand sneakers on game days. It’s another step forward for the Warriors guard, who has been building an off-court portfolio of smart investments in recent years.
SPLASH!!!! The mission continues.…from 2020 when we launched, to this right here! Another step towards Changing the Game for Good! Welcome to the Curry Brand fam @swipathefox 🤝 Let’s get it! pic.twitter.com/5yZxY43vM0
— Stephen Curry (@StephenCurry30) October 26, 2023
Now, all we can do is wait and see who the next athlete to sign with Curry will be.
