During the ongoing trial, Prosecutor Joshua Steinglass questioned David Pecker about his involvement with the popular television show 'The Apprentice.' Pecker revealed that the show was an immediate hit and that he had numerous discussions with Donald Trump, the show's host, regarding its success.
Pecker disclosed that Trump would generously provide him with show content and ratings, which he then published in the National Enquirer, along with other magazines. This arrangement allowed Pecker to feature exclusive information about 'The Apprentice' without incurring any costs, while Trump benefited from the additional publicity for the show.
The relationship between Trump and Pecker was described as mutually beneficial, with Trump sharing valuable insights and data about the show, and Pecker leveraging this information to enhance the coverage in his publications. By collaborating in this manner, both parties were able to capitalize on the success of 'The Apprentice' and further promote its popularity.
