Infamous with accidentally leaking potential signings on the platform X (formerly Twitter), Aberdeen chairman Dave Cormack has announced that he is going to take a step back from social media.
Cormack's transparency with supporters has been credited by Dons fans and rival onlookers since he replaced Stewart Milne in 2019.
But with Aberdeen currently tied at the top of the Scottish Premiership going into the international break following a perfect start under manager Jimmy Thelin, the 64-year-old used that positive mood as the perfect way to bow out from engaging online.
Cormack also clarified the importance of Alan Burrows' role being the Pittodrie clubs CEO, while highlighting extensive growth both on and away from the football pitch.
"After many seasons, it’s time for me to step back from social media," the Atlanta-based tycoon wrote on Monday night.
"Alan Burrows is our Chief Executive. Alan and his team lead on social media. They will ensure the Club continues to be as open and transparent as possible, when confidential, commercial or other sensitivities allow. I’m happy to support the team as needed. We have a great Club with a storied history and a fantastic support home and away.
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"It’s brilliant to see the “rustling of sweetie papers” at Pittodrie is now a thing of the past. Hats off to our fan engagement team. Our fan strategy has been the key to increased crowds. Initiatives such as AberDNA Junior, where we have an incredible 11,000 Under-12s as members, the Red Shed and use of the Upper RDS for families are vital catalysts. Results of course help too!
"Commercially the Club is on a very good footing. We’ve doubled our partner income over the last few seasons. The player trading model, which means we plan to invest much more each season than our income from season tickets, retail etc., will have its ups and downs. This strategy is being underwritten by the board. And today we have no bank debt.
"IMO last season we did well in the Cups, visiting Hampden 3 times, and delivered some good performances in Europe. The league campaign was of course bitterly disappointing.
"We all need to be patient with Jimmy and his team. We’re excited about the new season, and we’ll continue to do our utmost to deliver success. The board is committed to supporting Alan and his leadership team as they drive the Club forward both on and off the field.
"Being an old Beach End Boy, I love interacting with fellow fans. I loved meeting so many in Gothenburg, Frankfurt and in Munich and Cologne during EURO 2024.
"I continue to be totally committed to the Club. It’s not my Club, it’s our Club, and your support is truly appreciated. I’m excited that I’ll be home for the SLC QF, Hearts and Dundee games, where we’ll have two of our granddaughters with us. Stand Free & COYR!"
