Professional sports have found a home in Las Vegas, just as Raiders wide receiver Davante Adams found a home there when the franchise traded for him in March.
Now, Adams has signed a deal with a massive gaming and entertainment presence on the Las Vegas Strip and beyond, MGM Resorts International. Adams is the first active NFL player to earn the title of brand ambassador for the company.
Davante Adams signed as a brand ambassador for MGM Resorts International, which will feature the #Raiders receiver in company marketing campaigns and digital content initiatives.
Adams is the first active NFL player to be an ambassador for MGM.— Vic Tafur (@VicTafur) September 14, 2022
MGM Resorts operates many of the world-famous gaming and entertainment destinations on the Las Vegas Strip, including the Bellagio, Mandalay Bay, and the MGM Grand. The company is also the official gaming partner of the Raiders, according to the Las Vegas Review-Journal.
After the NFL shunned the gaming industry for years in fear of losing integrity, the Raiders’ arrival in Las Vegas has altered the landscape significantly. In fact, an active NFL player signing this type of deal could be unbelievable for some. With that in mind, here’s proof from Adams and MGM themselves.
Vegas' newest superstar is now a part of the MGM Rewards family! 💪🏈
Welcome to the crew, @tae15adams! pic.twitter.com/5TvX4QFleB
— MGM Rewards (@MGMRewards) September 13, 2022
Adams has racked up endorsements since joining the Raiders, as he’s appeared in ads for Taco Bell and Tide. His deal with MGM puts an exclamation point on the shift in attitudes concerning gaming and professional sports in the NFL.
Naturally, one of Las Vegas’ own in Adams was a great choice for MGM Resorts. In addition to signaling a closer relationship with gaming companies and the NFL, this deal is a clear indicator that the Raiders have an international superstar on their hands. They hope to parlay that into a winning streak that ends in a Super Bowl trophy.
