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Fortune
Fortune
Andrew Nusca

Data Sheet: Everything is permitted

Ubisoft co-founder and CEO Yves Guillemot at the 2019 E3 conference in Los Angeles. (Photo: Christian Petersen/Getty Images) (Credit: Christian Petersen/Getty Images)

Good morning. On this day 22 years ago, a company named Palm introduced a mobile device called Zire, a $99 attempt to woo regular people—consumers—into using handheld computers, then called personal digital assistants.

Two decades later, handheld computers are ubiquitous, and personal assistants are, shall we say, a bit more AI-flavored than they used to be. 

But $99? Friend, those days are long gone. —Andrew Nusca

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