Good morning. Have you checked out your Spotify Wrapped yet?
There are few tech marketing efforts that have been more successful than Spotify’s annual listening review-meets-personality test, which launched in 2016. Though there’s some grumbling about this year’s edition, it remains a force.
Spotify’s corporate fortunes are still daunting, by the way: 18 years in, it’s about to reach full-year profitability for the first time. But there’s little doubt that the streamer has defied the odds. Wrapped certainly helps.
As for me? I’m still trying to keep my preschooler’s songs about planets out of my post-punk. Even AI can’t figure that out. —Andrew Nusca
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