Danielle Lloyd has reportedly quit racy site OnlyFans after signing up for the next series of Celebrity SAS: Who Dares Wins.
The former wag, 38, was said to have made £90k a month from uploading sexy pictures to the site, and has spoken of how the fees paid her mortgage and fed her kids.
However, after signing up for the Channel 4 endurance show, the mum-of-five reportedly deleted her account.
A source told The Sun: "Danielle decided to delete her OnlyFans account after learning she was cast on Celebrity SAS: Who Dares Wins as she wants to focus on her TV work and doesn't want it to distract from that.
"She certainly isn't ashamed of having done OnlyFans as it paid her mortgage and put food on the table for her kids, she just feels it's not right for her right now.”
The source added that Danielle's move doesn't mean she's going to be "completely covered up" now, and “she will still be treating her loyal fans to some sexy underwear shoots in the future, she just won't be stripping off on OnlyFans."
The Mirror reported earlier this week that the Celebrity Big Brother contestant is set to return to reality tv, by signing up to Celebrity SAS, after taking a step back to focus on her family life.
A source told Mirror Online: "It’s a show she has wanted to do for a very long time now. She’s very nervous but is also ready for the challenge."
The show is said to have started filming last week while the current series is being aired on Channel 4.
Earlier this year, Danielle spoke about the backlash she received for signing up to OnlyFans.
The star said that some critics expressed the view that she "shouldn't be doing it as [she has] kids." The former WAG however doesn't subscribe to that view.
She told new! magazine "If I want to post a picture of me holding my boobs and covering my nipples, who cares? There is nothing on there which hasn't been seen before."
Danielle suggested that it's no different that previous photoshoots she has done, with her stating in the recent interview that she has lived her "whole career doing lad mags."
The model added: "It's helping me put food in my kids' mouths and paying my mortgage. And if my husband doesn't mind me being on it, then why do you?"
Danielle said that "thankfully" such a reaction had ceased, but recalled people criticising her for doing it after giving birth to daughter Autumn, now 11 months.
The mum said that she even got husband Michael O'Neill - whom she married after divorcing footballer Jamie O'Hara, 35 - to take the photos of her that she uses on OnlyFans.
Discussing her success on the subscription platform, she commented in the interview: "I'm in the top 3% of earners on there so I feel like I'm doing pretty well."
Danielle's reps declined to comment when approached by the Mirror.