Damon Albarn has gone into business with his lookalike daughter Missy.
The Blur frontman, 52, is running a homeware shop with Missy, who he shares with Suzi Winstanley.
West Town, which is located in London's posh Westbourne Grove, sells bags, posters, artwork, T-shirts and fabrics.
Official documents filed with Companies House have Damon, Suzi and Missy, 21, as co-directors of parent company Westtown 11.
While non-essential shops have had to temporarily shut due to Covid, West Town still sells its wares online.
Its website states its mission, saying: "This is not a shop.
"This is a magpies' nest of the collected, collated, agitated, acquired, borrowed, found, bought, lost and forgotten.
"This is a space dreamt up. A space for all the fabrics, sounds, shapes and colours that we've seen or heard.
"All the fabrics, sounds, shapes and colours that we’ve seen or heard. A counterpoint to pointless spaces, a space for gorgeous things.
"West Town is a collective, curating and selling homewares, art, clothing and curiosities from across the globe.
"Our space will exhibit and elevate artists and musicians, designers and makers, championing collaboration and creativity's spirit of togetherness.
"If you like things, then we love you."
Missy - born Missy Violet Aga Albarn in October 1999 - also appears to run a clothing and mask company via Instagram called Saltman Clothing Co.
Images show her modelling the clothes and masks.
The Albarn family home is not far away, giving the family an easy commute.
West Town 11 was incorporated in August last year.
Damon said last year that his daughter wanted to work in fashion.
And speaking of her response to the pandemic, he added: "Thankfully she's creative, so she's just getting on with it.”
