Dame Deborah James has announced that she has raised a whopping £1 million from sales of her clothing line with In The Style. The cancer campaigner shared a picture on Instagram of a massive cheque delivered by the fashion site's founder Adam Frisby yesterday (Friday).
First launched in May, the fashion collection features floral summer dresses which Dame Deborah herself has been wearing on her Instagram posts. There are also T-shirts with the words 'Rebellious Hope', with donations from the sales being given to Cancer Research UK.
The 40-year-old podcaster, known on Instagram as Bowel Babe, posted: “WOW!! ONE MILLION POUNDS. I am honestly so overwhelmed we, through @inthestyle raised over £1,000,000 for @bowelbabefund for @cr_uk! All from sales of the ITS x Dame Deborah James collection and ‘Rebellious Hope’ T-shirts that I designed with @inthestyle. (One million, that’s just crazy).
“I got a lovely little visit yesterday from the @inthestyle founder @fr15by and his partner @thejamiecorbett who brought this lovely cheque and we have had a little toast to celebrate it.
“I just can’t believe it! What’s funny is when @inthestyle released the first t-shirt we both said how incredible £50k raised would be so for me to still be here and see it’s over £1mil is just so incredible!
“Rebellious Hope is what has got me through the last few years and it’s what is keeping me going now! Seeing all your messages, tags and support has just been the best and I am so grateful that we have been able to do this together! Thank you all.”
Dame Deborah has been at home with her parents for more than a month now on hospice-at-home care. The mum-of-two was initially diagnosed with stage four bowel cancer in December 2016.