Dads are more than twice as hard to buy gifts for, compared to mums – with 44% telling their offspring, “I don't need anything”, when asked what they would like for Father's Day.
A poll of 2,000 adults who struggle to buy the perfect gift for Father's Day revealed that other unhelpful responses from their old man when searching for idea include, “I dunno” (17%), and “Save your money for something else” (27%).
As a result, 36% of those polled find the gift-buying process at least somewhat difficult, with 38% saying their father is the most challenging person to shop for – while just 15% say the same of their mum.
Some of the classic go-to gifts include aftershave (17%), craft beer (19%), and socks (22%).
But two-thirds (65%) admit they would like to get their dad something “more inspired” – although they have no idea what.
However, this year, dads have spoken out on what they really want for Father's Day this year, including a meal out, a good bottle of wine – or a good book.
A spokesman for Virgin Red, which commissioned the study, said: “It can be easy to fall into clichés and get dads the same old thing, year after year.
“While it’s the thought that counts, there is inspiration for those who are searching for it, if you know where to look.
“Father’s Day doesn’t have to cost the earth, and there’s plenty of creative ways to find and get the perfect gift. Hunting for bargains, searching his hobbies online, or using loyalty points, could help find just what you need.”
The study also found the average respondent spends £33.80 on a Father’s Day gift – but in the lead-up, 26% feel uninspired, 15% feel stressed, and 11% even get nervous.
However, 28% admit to a so-so success rate when it comes to getting presents for their old man.
Despite this, of the dads polled, 83% claim they are generally happy with the standard of gifts they receive on the day.
And 39% believe themselves to be easy to buy for, according to the OnePoll.com figures.
However, one in three (32%) also confess to actively disliking people making a fuss over them.
Virgin Red’s spokesman added: “Our results appear to show that dads aren’t really bothered about what they get – it is the thought that counts.
“That said, it’s possible to get a gift that your dad will also really love, or use regularly.”
WHAT DADS REALLY WANT ON FATHER'S DAY:
- A meal out
- Wine
- A well-thought day out
- Books
- Craft beer
- Tickets to a game
- Aftershave
- Tech
- An all-inclusive holiday
- Their favourite team's shirt/jersey
