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Benzinga
Benzinga
Business
Anusuya Lahiri

DA Davidson Turns Bullish On This Payment Network

DA Davidson Affirm Holdings Inc United States
  • DA Davidson analyst Christopher Brendler upgraded Affirm Holdings Inc (NASDAQ:AFRM) shares to Buy from Neutral with a price target of $75, down from $110, suggesting an upside of 29%.
  • The analyst contends that the selloff in the stock is "overdone."
  • Brendler is bullish heading into the company's results, with industry data suggesting that the U.S. buy-now-pay-later usage has more than doubled this holiday season.
  • Price Action: AFRM shares traded higher by 14% at $58.15 on the last check Friday.
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