Customers have described price rises at UK chain PoundBakery as "the apocalypse" with inflation sending the cost of certain items to more than £1.
A British brand, the chain started in Bolton, Greater Manchester in 2010 but thanks to its great value products now boasts over 100 stores across the UK.
But one angry customer took to Reddit after visiting the Stockport bakery to discover sausage rolls are now 20p more expensive, Manchester Evening News reports.
They posted: “I was in for a nasty shock this morning when ordering my sausage rolls from the pound bakery.
“They had gone up from £1.00 to £1.20 with no warning...," the disgruntled customer added.
Concluding their upset, the Reddit user quipped: “RIP Pound Bakery.”
In response to the post, others chimed in to share their upset.
One simply wrote: “The apocalypse is coming."
Another posted: “But it’s the POUND Bakery?! Can we not dob them in to trading standards for false advertising or something?" In response, one person jokingly suggested: "I smell a rebrand “Poundish bakery."
Despite the hikes many customers defended the bakery, explaining they still prefer its products and find it better value than many rivals.
Anita Rajput, 56, said: “The prices are not too bad. We prefer to come here, it’s better than Greggs. Greggs is very expensive.”
Some customers added they believe the price increase could have led to an improvement in product quality.
Anthony Dowson, 33, who bought a cheese and onion slice from the Salford store, said: “It used to be two for £1 but now it’s just one for £1. But it used to be smaller and they’ve got bigger.
"The quality of food has gone up now. The sausage rolls used to be hanging but now they’re dead nice. They offer more variety, a meal deal for £2. At Greggs it’s over £3.”
In response to a comment on Facebook earlier this week about the prices of PoundBakery's latest breakfast menu being over a pound, the bakery replied: "The concept of Poundbakery is that we give you more for your Pound."
The spokesperson added: "We are doing what we can to move with the times, to continue in providing better value than our competitors."
