It's a phrase that's becoming all too common and frankly, it's something we unfortunately can't ignore.
The cost of living continues to rise in the UK and most people will no doubt be looking for more affordable and efficient ways to keep us going.
Increases to energy bills and essentials in general means that people are ditching appliances like ovens (unless necessary) and replacing them with products like air fryers - for efficiency and health benefits.
Shoppers are opting for the Salter Professional AeroGrill Pro which retails for £149.99 and has a very impressive 16 settings in one to choose from. You can buy it now from Salter and Amazon.
The AeroGrill Pro has been compared to the Ninja Foodi MAX Health Grill (£249.99), giving you an overall saving of £100, you could also opt for the Ninja Foodi MAX 9-in-1 Multi-Cooker (£229.99) but it's still £80 more expensive than Salter's option.
The best news is that you'll save 68% off your energy bills, when comparing the energy used to cook a chicken in a 1.8 kW electric oven.
With the AeroGrill Pro you'll have 16 cooking functions to choose from, which includes grill, bake, dehydrate, pizza, chicken, bbq skewers and chips - more than enough for all of your family favourites. It only takes a maximum of three minutes to preheat too.
There's a very generous 3.8L capacity and a touch control display, where you can easily adjust the time and temperature to suit your preferences.
We went straight to the reviews to see what shoppers really thought of it.
One person said: "A lot quicker than a conventional oven and saves on the electric bill which is pretty important at the moment. Ihave cooked most things in it and it cooks very well."
Another happy shopper said: "This is very easy and convenient. It's easy to clean and cooks loads. In the time it takes to heat the "big" oven food is already cooked. Great time and electricity saver."
Someone else said: "Having actually decided to purchase and after researching which one would suit my needs, I'm very happy with this. Easy to use and clean, I've cut down the use of oven considerably."
Healthy cooking is just a few clicks away, you can buy the Salter Professional AeroGrill Pro now at Salter and Amazon.