Shoppers got seriously excited last night after a price glitch at Currys PC World saw £289 iPads reduced to just £4 at the checkout.
The super-cheap deal came as the retailer's , and applied when you ordered a 9.7 inch 2018 Apple iPad (32GB), and entered the code "FREECASE" at the checkout.
What was meant to be a £30 discount on the case actually knocked hundreds off the price.
News of the mega-deal spread like wildfire on social media.
"Half of Blackpool just got an iPad for under a fiver from Curry's. Someone's getting sacked in the mornnnn," one wrote on Twitter .
Mitch added: "Got my £4 iPad. Cheers currys!"
Pretty soon the iPad was unavailable for either delivery and collection, while by Wednesday morning it's simply no longer listed at all.
And shoppers are getting sceptical that theirs will ever arrive - some seeing orders cancelled.
"I get that I was probably never going to get the £5 iPad," Toby tweeted.
"[But] they could at least have the decency to email me, the only reason I know it has been cancelled is due to having checked DPD, Thoroughly disappointed in Currys, Thoroughly dissapointed."
Another wrote: "Curry's better send me this ipad or I'm suing."
In a shop, once money has exchanged hands, the purchase is considered a legally binding contract - that means you shops can't demand the goods back if they're prices too low.
But the law is not on the side of online bargain hunters - as retailers are not forced to sell goods at the advertised price.
That's something Tesco shoppers found out back in 2012 after the retailer listed an iPad for £49.99, rather than £499, only to see the store refuse to honour orders.
Sometimes shops have honoured these mistakes - when Marks & Spencer advertised a Panasonic 50-inch TV worth £1,099 for just £199 the shop caved to online pressure and stood by the orders.
The ProCook site also honoured some orders after a price glitch saw it 'sell' 600 frying pans for £0.00 insteald of £18.
"We were not legally bound to supply the pans for nothing but we have decided to send one pan to each person who ordered them as a gesture of goodwill," a company spokeswoman said at the time.
For more updates and the latest news and deals as they are announced check our Black Friday 2019 guide.