Iceland shoppers have been expressing their excitement at a new bubble gum flavoured lolly coming to the supermarket. The Hubba Bubba Ice Lollies will be available in store soon and some people are already clearing space in their freezer for them.
The Hubba Bubba bubble gum brand announced their venture into frozen treats this month. The lolly is pink and purple and has a 'squishy layer' in the middle.
A Facebook page dedicated to UK food news posted about the new product, and received thousands of comments from people excited to try it. Newfoodsuk posted a picture of the lolly with the caption: “New Hubba Bubba Ice Lollies coming soon to Iceland foods.”
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Katrina commented: “Currently clearing a shelf in my freezer.” And Danielle wrote: “Will definitely have try them sounds tasty.”
Gemma saw an opportunity to boost her child's opinion of her, saying: “My daughter would love these and me lol.” And Crystal added: “It sounds delicious I want to try one.”
Elicia commented: “Brings back childhood memories but in ice lollies we will have to try them!” And Alizabeth said: “Ok this looks good not gonna lie.”
Mars, the company that owns the Hubba Bubba brand, hopes the new lolly will build on the success of the Skittles Stix and Startburst ice lolly it launched in 2022. It will have a RRP of £1.65, with a pack of four retailing for £2.99, according to talkingretail.com, although that price may be different at certain stores.
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