There’s no cargo more precious than the kind kept between your thighs … which is why choosing the right underwear is imperative.
Enter: JustWears. The brand, founded by a couple, Alex and Yang who couldn’t find underwear anywhere that fit properly, is known for its boxers and briefs made from MicroModal Air, a soft cellulosic fibre.
Using sustainable Austrian beech trees, this fabric is both eco-friendly and five times softer than cotton – so they’re a feel-good purchase in every sense of the term.
Now, the brand is launching its new Wild collection which sees the inclusion of womenswear for the first time.
Available in two cuts, knickers and thongs, the brand has designed the underwear again using MicroModal Air and keeping a woman’s intimate health in mind: the smart fabric wicks away moisture to keep you feeling fresh all day long.
The women’s options come in three of the Wild designs, pink and red zebra stripes; a pink, blue, and red tiger pattern; and a solid navy hue.
Made for women, by women, the fabric offers a silk-like skin feel, and the soft elastic and flat sewing means there will be no VPL (or visible panty line) in sight.
They are also 50 per cent more absorbent and breathable than cotton, the high leg design is universally flattering, and they are carbon neutral and biodegradable.
It’s not just the lucky ladies receiving the Wild design options, but men can get in on the action too, with pink and red zebra stripes, and the tiger design available to purchase in all the existing undie cuts.
What’s more, is that the brand is currently offering 20 per cent off with the code: 20OFFCOMFORT, so you can nab yourself a pack or two for a bargain.
With over 450,000 men’s pairs already sold in the UK with thousands of five-star reviews of the undies, it’s about time women got a slice of the action – and your cargo will be happy you did.
JustWears women’s knickers and thongs
With over 450,000 men’s pairs sold, this cult underwear brand is now expanding its offering to include women’s knickers and thongs. Made from the same soft cellulosic fibre as the men’s, JustWears’ women’s range is universally flattering, dry-wicking, and breathable. Everything you could want in a pair of undies. Be quick as the women’s range is around for a limited time only.
Buy now £19.95, JustWear
