Good news for beauty fans as Superdrug is now stocking the iconic American cosmetics brand Urban Decay! This news comes as the health and beauty retailer looks to strengthen its premium beauty portfolio.
The collection, which hails from Southern California and first launched in 1996, is a firm favourite amongst beauty fans - with several cult products emerging as must-haves. I mean, how could we not take this opportunity to rave about the All Nighter Setting Spray, Naked 2 Mini Palette, Hydromaniac Glow Foundation, Perversion Mascara and Vice Lipstick!
Urban Decay is one of seven new premium brands that Superdrug is launching. The others? Well you can expect to find YSL, Viktor & Rolf, Prada, Giorgio Armani, Valentino and Narciso Rodriquez fragrances all joining later this month.
Now what if we told you a little secret, and how you can get £10 back on a £10 spend? Making your next purchase of Urban Decay even better? Well it’s all thanks to TopCashback! Just sign up here! It’s worth noting that 100% cashback at Superdrug deal is only available for new members or those with no previous purchases or cashback through TopCashback.
Trading Director Megan Potter said: “We are excited to launch Urban Decay’s amazing collection of cosmetics to our customers. As an accessible retailer, offering our customers the right combination of value and quality is crucial for us, and we are delighted be able to offer our customers a full shopping experience that aligns with their wants and needs. Whether they are looking for premium, own brand or ethical beauty, we have something for everyone.”
L’Oreal Luxe Senior Trade Activation Manager Sarah Harvey adds: “We are thrilled to see Urban Decay launch in Superdrug and are excited to share our iconic, high-performance long-lasting formulas with their customers. It’s time to shake up your makeup!”
One product we’ll be running to Superdrug to get our hands on is the Urban Decay Naked Honey Eyeshadow Palette. Priced at £39.10, the irresistible combo of retro glam and golden glow makes this the one palette you'll be craving all year.
Get hooked on this palette and its 12 exclusive shades; they’re perfect for creating a swarm of looks, from bright and sunny to dangerously seductive after dark.
From daytime matte to sultry metallic looks, blending your best look is easy, since the Naked Honey Eyeshadow Palette comes with a vegan and cruelty-free double-ended brush.
One end is a smudger brush, which is short and densely packed to apply shadow along the lower lash line or smudge and blend. The other end is a tapered crease brush, perfect for defining the crease and blending shades. You won’t find another palette that’s this sweet.
And if you want your eyeshadow to last as long as you do, you’ll want to team it with the Urban Decay Eyeshadow Primer Potion. Priced at £16.58, this creamy eyeshadow primer ensures your shadow stays vibrant and crease-free all day. Create endless eye looks that last with Urban Decay’s not-so-secret weapon.
Finally, should you want microbladed-esque brows, but without the pain and cost? Why not give Urban Decay Brow Blade a go! Priced at £18.70, Brow Blade gives you defined, flawless arches that are the definition of brow goals.
This double-ended tool is revolutionary; start with the waterproof pencil to shape, shade, and fill in sparse areas, then use the microblade ink stain to create hair-like strokes and add dimension.
It’s the ultimate temporary solution for pro-level faux brows!
So what are you waiting for? If you’ve never tried Urban Decay before, now Is your chance at Superdrug!
What do you think about Urban Decay launching into Superdrug? Is there a product you’ve had your eye on and now you’re willing to give it a try? Let us know your thoughts in the comments section below.
