Pistol Panties is a swimwear brand that exudes pure glamour. Founded by British/Columbian designer, Deborah Fleming, she set out to create thoughtfully designed swimwear pieces that are cut to flatter and enhance our best bits, and she did just that. Naturally, there’s also a focus on quality fabrics, detailing and the manufacturing process.
The silhouettes offer something for everyone, whether it’s an old school or contemporary vibe. High waisted bottoms, push up bras and form fitting one-pieces that would make Marilyn Monroe proud sit happily alongside little triangle sets for today’s beach babe. There’s also super-glam, wafty kaftans for channeling your inner Elizabeth Taylor. We’re sold.
What was your first fashionable memory? My Mum had a boutique in Paris, in the 70’s for most of my childhood. She didn’t have childcare so she took me to her shop with her every day from when I was a baby. I would sit and play in the mezzanine balcony of the shop and would watch the very chic Parisian ladies come in and get fitted for dresses. I remember the ladies being very picky about how they wanted their dresses to be. French woman know exactly how they want to dress, they never care about fashionable trends, they just want to wear things they know look good on them. This always stuck with me, and to this day I never follow fashion trends, I design mainly thinking about what would look best on my customer.
Describe your perfect summer…Renting a Villa in Italy, either Sicily or Puglia in as remote of a place as possible. A rustic farmhouse with a view, endless fruit trees, a simple barbecue, and tons of farmland. I love being outdoors with the children all day and into the evening and just living in a bikini the entire holiday!
What’s the aesthetic of the Pistol Panties brand? The brand has evolved from a very 1950s styling to now referencing iconic woman from every decade from the 1920s to modern-day icons.
Who is your customer? A girl who feels good in what she is wearing. Confidence is the best accessory!
Do you have a favorite piece/s? The Marilyn Bikini, a retro push-up style with a frilly skirt was one of my first designs and it is still our best-seller. The style really puts the girl “en valeur” and brings out her best assets.
How has your brand evolved? Pistol Panties has evolved in so many ways. Mainly our customer has evolved with us. We have been dressing girls on the beach from when they were teenagers to now and they are fabulous Mummy’s and our designs have evolved with them to suit their changing shape. The brand has also evolved in its collections, with the launch of our CUp-size range “Big guns” we have now expanded our market considerably. We are also very excited to be launching a men’s swimming trunks range next year. Watch this space!
