Many of the camera brands tend to time launches around the industry’s largest shows and exhibitions – and one of the biggest camera events is here. CP+, or the Camera and Imaging Show, is an annual photography show held at the end of February.
The event is held in Japan, the birthplace of many key photo brands like Nikon and Canon, and in past years the show has brought some of the biggest announcements of the year – and we're already seeing some of the biggest announcements so far in 2025.
So what does CP+ 2025 have in store for photographers and filmmakers? Several brands have trickled out teasers of launches to come during the show, while others decided to avoid launching during all the noise of the show and unveiled new cameras early, like the OM System OM-3, the Nikon P1100 and the Canon PowerShot V1. Now that the show is here, we've already seen the launches for the Panasonic S1R II, the Sigma BF, the Zeiss Otus MF lenses, and two new lenses from Sony. Adobe, who isn't actually listed among the CP+ list of exhibitors, even launched a version of Photoshop for the iPhone this week. Even TTArtisans has announced its first camera, a retro folding bellows camera that uses instant film.
But, there could be much more to come. Many of the camera rumors circulating around CP+ 2025 are just that: rumors. But some teasers make it possible to make some educated guesses. Here’s what we've already spotted at the show and what I expect could be yet to come.
Editor-in-Chief James Artaius will be on-site at CP+ – so be sure to check back as we update this article, sign up for Digital Camera World's emails below, or follow us on Facebook or TikTok.
What is CP+ 2025?
CP+ is the Camera and Imaging Show, an annual event held in Japan. Many camera manufacturers tend to time large announcements around trade shows – and, in the past, the CP+ show has meant a number of big launches timed for the end of February and the first few days of March.
For photographers lucky enough to attend the event in person at Pacifico Yokohama, CP+ means the chance to see and try the latest gear, along with attending seminars and workshops to learn a few new skills. But for photographers around the world, CP+ means we can expect some new gear launches to coincide with the annual event.
When is CP+ 2025?
CP+ 2025 will be held from February 27 through March 02.
While the event didn’t officially start until Thursday, a few launches have already came slightly ahead of the show. Either way, we’re expecting the event to be one of the biggest weeks for new gear launches for the first half of 2025.
What we expect from CP+ 2025
Many manufacturers tend to time big launches around shows like CP+. We’ve already seen a few launches and teasers, so we know some new gear is coming at the start of the show. But, other brands tend to be more secretive about launches, so we’re expecting a few surprises as well.
Here’s what has been announced ahead of or at the show, plus what’s rumored to be coming, based on the teasers and the list of brands scheduled to be part of the show.
Canon at CP+ 2025
Canon has let the cat out of the bag a little early, unveiling the Canon PowerShot V1 the week ahead of CP+. The V1 is poised as a vlogging camera, but the feature set is a hybrid one and the larger sensor and zoom lens could attract the same generation that’s reviving the old G7 X series. DCW Editor James Artaius got his hands on an early sample and, so far, the V1 looks to oust similar vlogging cameras in several categories with a larger sensor and faster speeds. But, so far, the V1 only has a launch date for Asia and it's unclear if the camera will be available in more countries.
Read the Canon PowerShot V1 hands on review
Outside of the V1 launch, Canon hasn’t yet shared any official teasers of what’s to come at CP+ this year. Will we see any new Canon cameras next week? Or perhaps some lenses?
Canon has stayed quiet on what’s to come so far, leaving only rumors. The Canon R6 II and R3 are starting to show their age a bit, so if I had to guess, I’d point to one of those two models seeing a successor.
But then again, there’s always the chance that the V1 is it for this year’s CP+ show. Canon was fairly quiet at the show last year – and if the early V1 launch is any indication, they may prefer announcing new products away from the noise of the big photography shows.
Nikon at CP+ 2025
Like Canon, Nikon hasn’t unveiled any teasers ahead of the CP+ show yet. Nikon has already had a busy month announcing the P1100 bridge camera, the Z mount coming to some Red cinema cameras, and a 28-135mm f/4 PZ lens. Nikon also just updated its image cloud platform, so that will likely be a focus for the company’s booth as well. I wouldn’t be surprised if Nikon used up all its launches ahead of the CP+ show.
Of course, Nikon could still have a few surprises up its sleeve. Could the aging Nikon Z7 II finally get an update? With the Z7 II at a steep discount right now, I wouldn’t be surprised to see a Z7 III launch this year. Or perhaps the Nikon Z5 could get an update? Maybe, but there’s always the possibility that Nikon’s launches earlier this month are the only ones slated for the first part of 2025.
Sony at CP+ 2025
I predicted that Sony might follow the same route as last year, when the brand launched three lenses at CP+ 2024, and I was right on track. Sony has announced two new lenses just ahead of the CP+ show, the Sony FE 400-800mm f/6.3-8 G OSS and the 16mm f/1.8 G.
The new telephoto lens is notable because the zoom is the longest focal length lens Sony has made so far for mirrorless. While the lens will be both pricier and heavier than Sony's 200-600mm lens, it offers far more reach, which can also be expanded up to 16,000mm with the 2x teleconverter.
The new Sony 16mm is notable for the opposite reason – it's more affordable than the high-end G Master 14mm lens, but wider than Sony's 20mm f/1.8.
Many Sony fans predicted a Sony A7 V would arrive in 2024. When that year came and went, the rumors focused on the CP+ show as a potential launch date. Sony’s video-focused cameras are also fodder for current camera rumors, and with compact cameras trending, it wouldn’t be a terrible idea for the company to refresh one of its popular compact cameras.
But again, some camera brands seem to shy away from doing a huge launch at a trade show – wanting to not share the stage with other launches happening that week (pun intended). So the new lenses could be everything that Sony has up its sleeves for the CP+ show.
Fujifilm at CP+ 2025
Fujifilm is booming right now, thanks to the popularity of the compact X100VI. That camera launched during last year’s CP+ show, which suggests the manufacturer isn’t afraid to launch a new camera during a big photography event. The company also launched a new kit lens at last year’s show, so new X-Mount optics could be a possibility as well.
Fujifilm has already confirmed that a medium format GFX Eterna camera made for filmmaking is coming – but the company has been quiet on a timeline for the video-focused medium format.
As a Fujifilm photographer myself, I’m hoping to see some X-series cameras launched soon. The popularity of the X100VI has a lot of similar mirrorless cameras hard to find in stock, so I would love to see some new options pop up. If I could make a wish, I’d ask for Fujifilm to launch a new rangefinder like a successor to the X-Pro3 or the X-E4. But, that’s just wishful thinking, as Fujifilm has stayed quiet on whether or not a new model is coming.
Panasonic at CP+ 2025
Panasonic decided not to wait around for the official first day of CP+ and unveiled the S1R II on February 25. The Panasonic Lumix S1R II is the brand's new flagship with a 44MP sensor with 40fps bursts. But, unlike the first generation, the S1R II is also being billed as a hybrid camera, with a long list of video features that start with 8K video.
Digital Camera World's Reviews Editor Gareth Bevan got his hands on an early sample. While we still have to put the S1R II through additional testing, so far it's shaping up to be "pretty much everything any Lumix fanboy would be begging for in a flagship camera."
Read the full Panasonic S1R II early review here
OM System at CP+ 2025
OM System already had a big launch earlier this month with the unveiling of the OM-3 along with three weather-sealed lenses. With that, I’m not expecting to see another big launch so soon – I think OM System wanted to get its camera out into the world before the mass announcements at CP+ divided photographers' attention.
But, OM System has several photographers scheduled for workshops and presentations, so the brand will definitely be heavily prevalent at the CP+ show.
Zeiss at CP+ 2025
Zeiss hasn’t launched a camera lens in several years – so some photographers got pretty excited when a teaser popped up on the brand’s social media earlier this month. Now, we finally know what all those teasers were about: the new Zeiss Otus ML 1.4/50 and 1.4/85.
The announcement finally brings Zeiss glass to mirrorless cameras, including the Sony E-Mount, Canon RF-Mount, and Nikon Z-Mount. Like the DSLR Otus lenses, the optics are high-end glass with a metal body. The lenses are designed for a mix of sharpness and bokeh that makes subjects pop. But the announcement also comes with a price that's actually lower than the DSLR series.
See the full story on Zeiss CP+ news
Sigma at CP+ 2025
Sigma has announced its big news for CP+ ahead of the show's opening – with news lenses and a new camera.
The Sigma BF is a radical new full-frame mirrorless camera which takes the small, simple approach of the Sigma fp even further. The BF features a 24MP sensor and uses the interchangeable L-mount lens system. Made from a single block of aluminum, the camera is designed to be much simpler to use than its rivals – offering a simple step-up for smartphone users.
The two big lens announcements are a monster 300-600mm f/4 supertelephoto zoom for full-frame L-mount and Sony FE-mount, and a 16-300mm f/3.5-6.7 superzoom for use on APS-sensor mirrorless mounts.
See our full story on the Sigma announcements
Voigtlander
Here's a CP+ launch I wasn't expecting: The Voigtlander Heliar 75mm f/1.8 lens. While details are sparse so far, a video demo shows how the lens actually lens photographers control the look of the bokeh. A new control ring adjusts from soft bokeh to well-defined bubble bokeh.
While the odd control ring is most striking, the company will also be displaying the new Voigtlander Color-Skopar 35mm f/3.5 Aspherical VM lens.
Read the full announcement of the Voigtlander Heliar 75mm f/1.8 lens.
TT Artisan at CP+ 2025
Budget lens brand TT Artisan said that it will be showcasing a “new product” during CP+ – and that new product is the brand's first camera. TTArtisans will soon launch a folding bellows-style retro camera that uses instant film, the brand shared during CP+.
The folding instant camera is more of a tease than a launch, as TTArtisan hasn't shared a full list of specifications, a price, a launch date or even the came of the camera yet. But the images and few details reveal a colorful take on the old school folding bellows cameras. The company noted that the camera is all mechanical and won't need batteries.
Read more on the TTArtisan folding bellows camera
Who else will be at CP+?
Having a booth at a photo show doesn’t guarantee a new product is coming – often brands are just displaying their current line up and offering a hands-on look to show guests. For example, Tamron is slated to have a booth where guests can stop by and photograph Godzilla with one of Tamron’s lenses (yes, really!)
Third-party optics companies also introduced several key optics during the show. Viltrox has unveiled four new lenses at CP+ along with a battery case, while Laowa has teased new tilt-shift and fisheye lenses.
Film is alive and well at CP+ as well, with Lomography unveiling a developing tank that allows photographers to develop film without a darkroom.
Apparently, some brands that aren't even among the CP+ list of exhibitors are making announcements this week too, including Photoshop arriving on the iPhone.
But, we could see some surprises. DJI and Hasselblad are sharing a booth, and DJI has now unveiled a new dock for enterprise users.
Browsing the list of exhibitors, additional big brands that will be at the show include optics companies like Samyang, Tokina and Yongnuo. Yashica and Insta360 are also among the list of exhibitors, as well as lighting brands like Godox, Neewer, and Profoto, as well as accessory companies like H&Y, Sirui, Vanguard and Slik.
And, here’s a head-scratcher, even Sega (yes, the videogame maker and creator of Sonic the Hedgehog) is included among the list of exhibitors!
You may also like
Browse the best mirrorless cameras or the best compact cameras ahead of CP+ 2025.
