Once most beauty brands have a hit product on their hands, they tend to leave it alone. Why fix something that ain't broke? But CoverGirl isn't your standard beauty brand. As amazing as its beloved Clean Invisible Foundation is, it just managed to make it better.
The foundation now comes in a squeeze tube so you have better control of how much product you use. That's not all, though. It's also now fragrance-free and is made with 100 percent natural pigments. There are 24 shades to choose from and each will only set you back $10.
CoverGirl dipped into the past for the foundation's fresh campaign. It dropped a campaign video inspired by a classic 1961 ad that featured its first-ever foundation. The video also includes a cast of modern women raving about the latest and greatest formulation.
Watch the video above, then head to Amazon or Walmart to find your perfect shade.
