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The Guardian - UK
The Guardian - UK
Business

Could bad publicity be good for Jaguar?

A still from the new Jaguar advertisement.
A still from the new Jaguar advertisement. Photograph: Jaguar

Marina Hyde, among others, has been critical of Jaguar’s new brand launch (Hats off to Jaguar’s ‘inclusive’ new branding: now people of all backgrounds won’t buy its cars, 22 November). But it seems to have attracted a lot of headlines and column inches, which has meant more people notice it than otherwise would have. Is this clever rather than bad marketing?
Luke Brewester
Harpenden, Hertfordshire

• Jonathan Liew’s bleak – and entirely accurate – vision (Sport may be a blunt tool of social change, but it’s time to take a stand against Israel, 22 November) counts up there with some of the most powerful journalism I have ever read. Thank you, Jonathan. It had to be said.
Brian Grover
Port Alice, British Columbia, Canada

• Each day I turn to the weather page to check temperatures around the world. But on Friday I was distracted by a headline on a sports article opposite, by Jonathan Liew. For the first time I read a whole sports article. Thank you for publishing such powerful words.
Mary Walker
St Albans

• I was highly amused to read the article about the eco-cabin with scenery to match, when I discovered that the “remote” Scotland was actually the shores of Loch Fyne (A stunning eco-cabin with scenery to match: a winter stay in remote Scotland, 20 November). Remote, indeed!
Helen Bennett
Camuño, Asturias, Spain

• Dr Jon Mulberg (Letters, 21 November) offers an interesting but incomplete analysis of “growth”. The missing word, and concept, is capitalism – the basic premise of which is growth.
Dr Mark Wilcox
Holmfirth, West Yorkshire

• Do you have a photograph you’d like to share with Guardian readers? If so, please click here to upload it. A selection will be published in our Readers’ best photographs galleries and in the print edition on Saturdays.

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