One of the cheapest drinks on Costa Coffee's menu has been removed and customers are not happy. The popular filter coffee option has long been one of the cheapest ways to get your caffeine hit at that high street coffee house.
However, eagle-eyed fans of the brand spotted that the 99p filter option was missing from the new September menu. According to the Mirror, the cheapest option now is a £2.55 small Americano. The next cheapest coffee is a small flat black at £2.70.
Heading for social media to express their displeasure, one customer said: “Not happy with this at all, at this time when people haven’t much money, having to shell out more for their coffee isn’t ideal.” Another agreed: “I relied on that 99p drink, Costa what have you done?”
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Sarah Coles, of investment firm Hargreaves Lansdown, told the Sun: "Given that these coffees are made from the same kinds of beans, this can’t be to do with the underlying coffee price. It may well be that Costa has decided that the extra cost of having filter coffee machines: running them, maintaining them, and taking up space that could be used to sell higher value products, isn’t worth it for the margins they get in return."
Responding to the comments, a spokesman for Costa Coffee said: “At Costa Coffee we regularly review and optimise our menu, introducing new products and removing others to ensure we are meeting our customers’ needs and expectations.
“Our new Autumn menu, which launched last week, does not include the Costa House Filter Coffee, however, customers can continue to enjoy a Black Americano or Flat Black, made with the same Mocha Italia Signature Blend beans. Prices start from £2.55 for a small Americano and £2.70 for a small Flat Black.
“Last year we relaunched our Costa Club loyalty scheme offering more rewards. Customers can earn two beans per drink when using a reusable cup in store, meaning they earn a free drink after every four drinks purchased. We know this is a challenging time for our customers and we are always looking at ways to offer great value across our range.
“Our Coffee Club members can also enjoy exclusive offers on our app which currently include our 'Fridays are a big deal offers where customers can enjoy promotional pricing on our food and drinks, as well as buy one get one free offers.”
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