Frozen food retailer Iceland have launched a number of initiatives to help parents with the cost of feeding their children this half term after a survey found that more 56% of parents worry about the cost of food when their children are off school.
The new research which was conducted for the value retailer also found that one in two parents were concerned about their kids eating well.
Additionally, over half (57%) of the parents surveyed also worry about the cost of having their little ones at home, and 53% worry about their kids getting their five a day. Two thirds (66%) are also concerned about the cost of paying for fun activities during the break.
Read more: Families struggling to put healthy food on the table due to cost of living crisis
This research study was conducted by Censuswide on behalf of Ketchum between 22.05.23 and 24.05.23 consisting of 2,000 people including 429 parents.
To help parents who are feeling the pinch, Iceland have launched their Half Term Heroes initiative which runs online and in stores at Iceland and The Food Warehouse until Sunday 4th June.
This includes:
- Bonus card boost for shoppers with school meal vouchers (England only) - For every £15 school meal voucher shoppers spend with Iceland they’ll receive £2 added to their Bonus Card.
- Free Kids Pass with shops over £25 in-store and £40 online - Shoppers who spend £25 in-store or £40 online can get a free Kids Pass for three months which provides over 1000+ discounts on zoos, theme parks, cinemas restaurants and more.
- Half term mealtime savings – including nutritious 3 for £5 items, £2 value items and 3 for £4 range (save up to £6.20!) - Iceland offers a range of nutritious food across its 3 for £5 range this school break to help families get their five a day. With half-price kids’ favourites – and savings of up to £6.20! – shoppers can buy three items from Iceland’s half-term 3 for £4 range.
Andrew Staniland, Group Buying Director at Iceland Foods and The Food Warehouse said “We know how tough it can be for parents when half term comes around. Iceland has taken action to launch the three money saving initiatives which include a free Kids Pass for over 1,000 half term activities, a £2 boost to their bonus card when they spend £15 of school meal vouchers, and savings on food fit for the whole family in its 3 for £5 deals and more."
You can shop the full deals instore and online now.
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